How Cherry Creek Family Offices Answers "How Are You Using Technology?"

Cherry Creek Family Offices is a Denver-based multi-family office serving ultra-high-net-worth clients. Its investment team runs research and diligence across private markets – spanning private equity, credit, real estate, and venture capital – on behalf of 19 families, each with distinct objectives, liquidity needs, and managers they want exposure to.

That breadth is where the firm’s complexity comes from. “We work with 19 families, and we’re managing bespoke allocations across all of those relationships,” explains Morgan Atwell, an investment associate at Cherry Creek whose primary focus is investment research in private markets. Day to day, that means tracking a wide bench of managers, running initial and ongoing diligence, monitoring performance across dozens of fund positions, and translating all of it into readable commentary and recommendations for clients.

The work doesn’t move at a single pace, either. “We have one coherent process in our diligence, but that can be anywhere from two weeks to six months depending on the investment,” says Atwell.

The Challenge

Institutional knowledge that lived in one person’s inbox

Cherry Creek has a long-tenured team. A real strength, but one that had concentrated the firm’s institutional knowledge in places only a few people could reach. “A majority of investment research and processes lived in individual inboxes,” Atwell says. A shared file drive existed for notes, decks, and legal documents, but usage was inconsistent, and it was never a reliable system of record.

The cost of that setup showed up most sharply at handoff. With some turnover in the junior seat over the years, passing coverage to the next person had become difficult. “There’s not a great place to start looking for the source of truth,” Atwell says.

Two pressures ultimately drove the firm to consolidate. The first was those handoffs. The second came from clients themselves. “We were hearing from our clients questions about how we’re using technology and how we’re moving into the future,” Atwell says. Bipsync became the answer to both. The goal was straightforward: get everything into one platform that was searchable, intuitive, and usable by everyone.

The Solution

One searchable source of truth, fed by the stack they already run

About 18 months into its Bipsync journey, Cherry Creek now works to capture every manager interaction, diligence call, and piece of commentary in the platform. Old habits take time to change, but the firm already has a comprehensive, searchable database covering everything it has diligenced since first onboarding Bipsync.

The biggest shift has been in performance monitoring, which moved from a manual exercise to a systematic one built on the firm’s existing tools. “We use Arch to push letters into Bipsync, and Addepar to push the IRR, NAV, and TVPI,” Atwell says. “Then I use those inputs to create a weekly performance commentary report. I take the letters, take the numbers, and combine them with some comments.” With the platform handling the legwork, monitoring stopped being reactive and time-consuming. “Now we’re spending more time on analysis and engaging with managers than on pulling documents and writing commentary,” she says.

The change extends well beyond monitoring. The firm’s deal pipeline and investment committee agenda now live in Bipsync too. These are manual processes that the whole team can contribute to without version-control issues or time lost fixing things.

Supporting all of it has been a hands-on partnership. Atwell has been in regular contact with the Bipsync team, often to build a custom report or make an adjustment. “I think I push them pretty hard, but they’ve been really responsive to the ideas I’ve had,” she says.

The Results

Hours reclaimed, knowledge retained

The clearest win is time. The weekly performance commentary that once consumed a full day now takes a fraction of it. “In a busy week, that may have taken me an entire Friday, six or seven hours,” Atwell says. “Now the process runs throughout the week and takes maybe two hours total.”

For a lean team, that reclaimed time compounds. “The time we save goes right back into portfolio management,” Atwell says, “whether that’s talking to managers, talking to clients, or just providing better client service.”

Just as valuable is what retrieval now looks like. “The real value is having control over your source of truth,” she says. “Everything you diligence lives in one place, and it’s searchable – not just stored.” Finding a private placement memorandum that once meant logging into a data room or digging through an inbox now surfaces in seconds. When a client asks why the firm passed on a particular deal, Atwell can pull the recorded reason from a dedicated, custom field rather than reconstructing it from memory.

And for a firm managing a long-tenured team and inevitable turnover, the most important outcome is that knowledge no longer leaves with the people who do.

What’s next: a foundation ready for AI

With its research consolidated and structured, Cherry Creek sees a clear runway for automation and AI – with an equally clear boundary. The firm wants to keep applying its own investment judgment and underwriting while stripping out as much manual work as possible. It’s exploring connecting tools like Claude to automatically read fund letters and draft a first pass at that weekly commentary, alongside an AI note-taker that files tagged, ready-to-use notes straight into Bipsync.

“We don’t want AI making investment decisions for us,” Atwell says. “We want it to handle a first pass at structuring our inputs, so we have more time for analysis.” That has been the priority for the past 18 months, and it will continue to be.

When the analyst moves on, the knowledge stays

Cherry Creek set out to replace scattered inboxes and shared drives with a single, searchable record its whole team could rely on. Along the way, it reclaimed a day of reporting each week, gave its clients a credible answer on technology, and made sure the firm’s hardest-won knowledge compounds inside the firm rather than walking out the door.